Privacy Policy

Last updated: August 9, 2025

Privacy Policy

This Privacy Policy explains how Calyx Analytics LLC (“we,” “us,” or “our”) collects, uses, and shares personal information when you use our website and services (the “Services”). By using the Services, you agree to the practices described here.

1) Who Controls Your Data

Calyx Analytics LLC is the data controller for personal information processed in connection with the Services. You can contact us at support@calyxanalytics.com.

2) Scope

This Policy applies to information we collect through our website, products, support channels, and related online properties that link to it. It does not cover third-party websites, products, or services that we do not control.

3) Information We Collect

• Information you provide: account details, contact info, inquiries, support messages, preferences, and any content you submit.
• Information collected automatically: device and browser data, IP address, pages viewed, timestamps, referring/exit pages, and general location. We use cookies and similar technologies—see our Cookie Policy.
• Information from third parties: analytics providers, advertising networks, payment and fraud-prevention partners, and publicly available sources as permitted by law.

4) How We Use Information

• Provide and improve the Services (operate, maintain, enhance features, and develop new capabilities).
• Communications (respond to inquiries, send administrative messages, service updates, and—where permitted—marketing).
• Security and fraud prevention (detect, investigate, and prevent abuse, security incidents, and illegal activities).
• Compliance (comply with legal obligations and enforce our terms and policies).
• Personalization and analytics (understand usage, personalize content, and measure performance).

Legal Bases for Processing (EEA/UK/Switzerland)

• Contract (to provide the Services you request).
• Legitimate interests (e.g., improve Services, secure our systems, prevent fraud—balanced against your rights).
• Consent (for certain cookies, marketing, and similar activities where required).
• Legal obligation (to meet record-keeping, tax, and regulatory requirements).

5) Use of AI and Data for Service Improvement

We may use client data, including interactions, submissions, and related metadata, to improve outcomes through activities such as quality assurance, evaluations, testing, and the development or refinement of algorithms, models, and other automated systems (including artificial intelligence and machine learning models).

Where feasible and appropriate, we will apply techniques such as aggregation, pseudonymization, or anonymization so that individual identities are not directly linked to the data used for these purposes. Such activities may include:

• Assessing and improving the accuracy, safety, and performance of our AI systems.
• Testing new product features or workflows before public release.
• Conducting internal research to better understand client needs and usage patterns.
• Evaluating and benchmarking AI and non-AI service components for effectiveness.

This processing is carried out in line with our security measures, contractual obligations, and applicable laws. Clients who do not wish for their data to be used for these purposes may contact us to discuss available options or limitations.

6) Cookies and Similar Technologies

We use cookies, pixels, and local storage to run the site, analyze traffic, remember preferences, and (if applicable) support advertising. For details and controls, visit our Cookie Policy and use the cookie banner’s “Manage Preferences.”

7) Analytics and Advertising

We may use analytics tools to help us understand how the Services are used and, where applicable, advertising partners to deliver and measure ads. These partners may set their own cookies and collect identifiers and usage data in line with their privacy policies. You can opt out of certain interest-based advertising via your browser settings, platform controls, or the cookie banner.

8) How We Share Information

• Service providers that help us operate the Services (e.g., hosting, analytics, customer support, security, email delivery).
• Business transfers (in connection with a merger, acquisition, financing, or sale of assets).
• Legal and safety (to comply with law or protect rights, safety, and security).
• With your consent or at your direction.

9) International Data Transfers

We may transfer, store, and process information outside your country of residence. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information during transfers.

10) Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.

11) Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct, update, or delete personal information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Data portability.

To exercise these rights, contact us at support@calyxanalytics.com. We may ask for information to verify your request.

12) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13) Children’s Privacy

Our Services are not directed to children under 13 (or a higher age where required by law), and we do not knowingly collect personal information from them.

14) Links to Other Sites

Our Services may contain links to third-party websites and services. Their practices are governed by their own privacy policies.

15) Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as posting the updated Policy here with a new “Last updated” date.

16) Contact Us

If you have questions about this Policy or our privacy practices, contact:
Calyx Analytics LLC
support@calyxanalytics.com